Trent Bigelow
About: I'm a social entrepreneur, marketing guru, and agent of change.
I'm leading a study at the University of Southern California "Brand Evangelism," understanding how community and cause-building tactics from religion can be used to craft disruptive marketing strategies.
My current sandbox is Climate Clean, an incredible greenhouse gas offset provider to our favorite consumer brands. The company easily stands outs from the pack in the quality of the VERs but most importantly it's unique business model! More on this to come...
I'm a recovering internet entrepreneur from the social network space...aghhh, can still feel the wrath of the speeding snowball that is Facebook!!
Photos:
Blog Posts
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--Is Christvertising the future of Brand Evangelism, I sure hope not…
Consumers Care About Your Brand’s Greenness
--According to an article today in Advertising Age, consumers pay attention to not just to your brand’s green message, but the beef that backs ...
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--The Thin Skin of Apple Fans in The New York Times
MyStarbucksIdea.com Boom or Bust for Believers?
--I think in theory this project is truly great! But creating this site alone won’t turn around Starbuck’s luck. They need to have a cu...
Related Book: Brands of Faith
--From Advertising Age, story by Mya Frazier: “Is the evangelical movement suffering a midlife crisis? Or, for those with a more brand-centric...
Related Book: Brands of Faith
--From Advertising Age, story by Mya Frazier: “Is the evangelical movement suffering a midlife crisis? Or, for those with a more brand-centric...
Related Book: Brands of Faith
--From Advertising Age, story by Mya Frazier: “Is the evangelical movement suffering a midlife crisis? Or, for those with a more brand-centric...
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--Attending the Customer Service is the New Marketing Summit in SF on 2/4/05 — see you there!
MySpace: Paradise Lost?
--Although many of my friends and I have never exactly loved MySpace, it seems like the feeling is official with International Delete Your MySpace Ac...
Loyal Southwest Fliers Feel Snubed by New Changes
--For one of the first times ever, high flier Southwest Airlines have hit cloudy skies, and it’s their own fault. “As negative feedback f...
Network
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Andy Sernovitz want-to-meet |
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John Rogers (mutual) want-to-meet |
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Lee Down (mutual) want-to-meet |
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Tony Stubblebine (mutual) want-to-meet |
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Christine Herron (mutual) want-to-meet |
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Thor Muller (mutual) want-to-meet |
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Lane Becker want-to-meet |
Comments
Hi Trent,
It was good to meet you yesterday. Let me know when your book is published.
sarah
Hi Trent,
Would have loved to be there, had the conversations, learnt great stuff, and met great people. Regrettably, we've had some proverbial shite hit the fan and we're dealing with the fallout from that now.
Do keep in touch, pass things my way, I'm going to make it there for a beer and a good discussion one of these days!
Cheers, Lee
Trent, wondering if the reaction of the social entrepreneurial mention of Facebook has you venturing along new paths for marketing. Yeesh... there's that word... wish we could use something new and more relevant.... like sharing.
Anyway, wondering if that has exploring new tactics and if you find Social Media less effective than it is touted?
