William Mosher
About: 20 year marketing veteran who believes advertising agencies need to change or die a slow death. I believe today a company can and should grow using the voice of the consumer. If your company/product is great it will sell itself with happy customers!
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I received your call on my cell phone but it hit a time when I was really slammed so I saved your call for followup. Only to accidentally erase it a few days later. So please do not consider me rude or disinterested.
We are launching 2mega projects at Cincom over the next 60 days: a corporate-wide marketing campaign management system and database plus a total redesign of our global website (all 7,000 pages) in three phases between Spring and Fall of this year.
Plus the launch of the agency with my daughter who is also planning a wedding this July. Whew!!
But I would still like to talk with you ... seems as if we would have a number of common subjects.
-- dale
I could not agree with you more. The agency I ran for 20 years made everyone else scratch their heads because we were more focused on our clients customers than our clients products. We used database techniques to cluster these customers and began "conversations" with them ... way before the Internet was viable. Curious on how you think today's agencies must change.
I hope you're attending!


