Dale Wolf
About: I owned a direct marketing agency for 20 years after serving as marketing director for several companies. I am a marketing manager at Cincom Systems and in spare time am developing a "virtual" marketing agency with my daughter and a few colleagues at www.wolf-creative.com. We now have about 15 virtual team members and two clients. I manage 3 blogs. I love writing and am 3 chapters from finishing my first book, with two other books in the works. Life is good.
Blog Posts
In a Social Networking, You Are What You Give
--Louis Columbus Cincom Manufacturing Business Solutions I’m amazed at the number of sources there are for defining just what a social networking str...
Will Context Trump SEO Jiggering?
--Jeff Jarvis posed a great discussion on the future value of search on his popular BuzzMachine blog. I say "discussion" because this was n...
Tuned In: Essential Reading for any Marketer
--Why some new products fail and others define entirely new industries is a fascinating topic to write about. Craig Stull, Phil Myers, and David Meer...
Diagram of the Marketplace Conversation Tools
--Click to enlarge. Copyright Dale Wolf, 2007
Guiding Principles for CreatingMarketplace Conversations
--Start with the end in mind and work backwards. What do we want prospects to think about you 12 months from now? Envision where you would like to be...
Visualizing a Marketplace Conversation Process
--Click to enlarge.
Planning Your "Marketplace Conversations"
--A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blin...
Customers Be Damned. We're in Charge Again!
--By Dale Wolf Well actually, if I believed my headline, I'd have to stop publishing this blog. But I fear there is evidence that many corporate...
Urgency Addiction is not Job Insurance
--Louis Columbus Cincom Manufacturing Business Solutions People are battling against the uncertainty of their jobs, the economy and their company’s f...
The Word-of-Mouth About Customer Experiences
--By John I. Todor, Ph.D., author of Get with it! The Hands-on Guide to Using Web 2.0 in Your Business. Consumer-reviews and Top Rated Products listi...
Network
Comments
looking forward to chatting about marketing automation in SFO... i'll check out your blog.
thanks, dale! we're thinking about doing another version of the conference later in the year over on the east coast, so we'll keep you updated.
